Get to know us

SSF Enterprises was created to bring together giving, coaching, and sports equipment in one platform for organisations focused on sports for development. We believe football and sport can do more than build athletic ability—they can create confidence, discipline, teamwork, leadership, inclusion, and community connection.

Our work supports schools, clubs, charities, community groups, and development organisations that use sport to reach young people and communities. Through SSF, visitors can give to associated causes, book football and sports coaching services, and access equipment that helps programmes deliver safe, engaging, and effective training sessions.

From grassroots football sessions to structured development programmes, SSF is committed to helping organisations turn sport into a pathway for learning, wellbeing, participation, and long-term impact.

Our mission

To empower young people through football and sport by supporting organisations with giving opportunities, quality coaching, and practical equipment that build confidence, discipline, teamwork, leadership, inclusion, and healthier communities.

Our vision

To see every young person access safe, engaging, and meaningful sports opportunities that develop life skills, strengthen communities, and turn sport into a pathway for learning, wellbeing, participation, and long-term positive impact.

Our team

Our strength lies in our individuality. We are the dream an essential part of former football leader, manager and player Keith Alexander. The team strives to bring in the best talent in various fields, from sports to youth development and sales.